You may have heard about patient personas, but do you have any idea what they are? Let’s say you were involved in a process that included gathering facts, asking pointed questions to patients and using their answers to make a determination. It sounds like you were making a diagnosis. For healthcare marketing professionals, a patient persona is a type of diagnosis. It’s also one that’s equally critical when identifying your most effective marketing direction. In medical marketing today, patient personas are being underutilized, largely due to a lack of understanding about what they are and how to create them.